Le Jardin Designs
Digital Marketing For Contractors
About Le Jardin Designs
Founded in 2019, Le Jardin Designs is the premier provider of turf installation in Lafayette, Louisiana. They offer expert services including dog run and putting green installation. As Le Jardin Designs looked to expand and evolve, they understood the crucial role digital marketing services for contractors play in staying competitive. They sought a strategic partner to help them achieve their marketing goals, leveraging the power of Google PPC Services and Landing Page Design to enhance their online presence and reach more potential customers.
We Increased Le Jardin Designs' Conversion Rate By Over 175%
As the leading provider of turf installation services in the Acadiana region, Le Jardin Designs recognized the need to amplify their online presence to achieve new heights of success. They discovered MetaLOGIC, a distinguished Google Partner renowned for delivering exceptional results, to assist them in realizing their digital marketing objectives.
Built for B2C Services
At Metalogic Design, we go beyond generating superficial leads. Our focus is on delivering tangible results for B2C service companies — driving qualified engagements that convert to real business impact.
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Honestly, I consider him part of my Team as well, he really cares about our success. As we grow, he will grow with us. I’m excited about the journey and future with Mike and his Team at Metalogic! If you’re looking at Internet Marketing for your business, simply put he’s the best!
Chris Chustz
Owner, Family First Mortgage
Le Jardins' Journey
The Challenge
Le Jardin Designs faced a decline in new customer acquisition in recent months. They recognized the importance of improving their online presence to reach a wider audience and generate more leads.
Why Metalogic Was Hired
Le Jardin Designs sought a professional digital marketing agency to guide them through the digital landscape. Our proficiency in Pay-Per-Click Advertising and Landing Page Design positioned Le Jardin Designs advantageously online, helping them generate more leads, boost sales, and achieve substantial business growth.
The Plan
We began with extensive Keyword and Negative Keyword Research to target the most relevant audience segments. We designed captivating Landing Pages for each service and used Google Ads PPC campaigns to attract high-quality leads.
Set Up
Our team crafted captivating Landing Page Designs tailored to Le Jardin Designs’ brand, ensuring an unbeatable user experience that drives engagement and conversions. We launched Google Ads campaigns using a manual bidding strategy and a curated list of 500+ negative keywords to eliminate irrelevant searches.
The Result
Le Jardin Designs received a 175% increase in conversion rate and a steady flow of 20+ high-quality leads per month. They achieved a 163% higher conversion rate compared to the industry standard, underscoring the effectiveness of our collaborative efforts.
How We Did It
Our Google Ads PPC campaign delivered outstanding results for Le Jardin Designs. Through extensive keyword research and ad optimization, we crafted targeted ads that attracted the right audience to their website.
Through engaging visuals, persuasive copy, and user-friendly layouts, we created and optimized web pages for maximum conversions, leading to increased customer engagement and growth in their customer base.
Conversion Tracking
By implementing advanced tracking tools and analytics, we provided Le Jardin Designs with valuable insights into user behavior and optimized their marketing efforts, resulting in enhanced ROI and higher customer retention rates.
Phone Call Tracking
By capturing crucial data like call duration, caller’s location, and the source of the call, we gained valuable insights to who is calling, how long the call was, and what keyword led to the call.
Segmented Audiences
We divided our client’s target audience into distinct groups based on demographics, behaviors, and interests. This allowed us to deliver highly personalized and relevant content to each segment, maximizing engagement and conversions.