Le Jardin Designs
Digital Marketing For Contractors
About Le Jardin Designs
Founded in 2019, Le Jardin Designs has been proud to be the premier provider of turf installation in Lafayette, Louisiana, and offers expert services including dog run and putting green installation.
As Le Jardin Designs looked to expand and evolve, they understood the crucial role digital marketing for contractors plays in staying competitive in today’s market. With this in mind, they sought a strategic partner specializing in digital marketing for contractors to help them achieve their marketing goals. With Metalogic Design, they leveraged the power of Google PPC Services and Landing Page Design to enhance their online presence and reach more customers.
We Increased Le Jardin Designs' Conversion Rate By Over 175%
As the leading provider of turf installation services in the Acadiana region, Le Jardin Designs was acutely aware of the need to amplify their online presence to achieve new heights of success. In their quest for the perfect digital marketing for contractors partner, they discovered MetaLOGIC, a distinguished Google Partner renowned for delivering exceptional results. Following their initial meeting with our team, Le Jardin Designs swiftly recognized that we were the perfect match to assist them in realizing their digital marketing objectives
Built for B2C Services
At Metalogic Design, we go beyond generating superficial leads. Our focus is on delivering tangible results for B2C service companies — driving qualified engagements that convert to real business impact.
Check Us Out On
Honestly, I consider him part of my Team as well, he really cares about our success. As we grow, he will grow with us. I’m excited about the journey and future with Mike and his Team at Metalogic! If you’re looking at Internet Marketing for your business, simply put he’s the best!
Chris Chustz
Owner, Family First Mortgage
Le Jardins' Journey
The Challenge
Le Jardin Designs, an esteemed and long-standing turf installation company based in Lafayette, Louisiana, has been delivering exceptional installation services to the local community for years. Despite their reputation for excellence and success, they faced a decline in new customer acquisition in recent months. Recognizing the need to stay competitive in today’s market, Le Jardin Designs understood the importance of improving its online presence to reach a wider audience and generate more leads.
Why Metalogic Was Hired
To conquer their challenges and facilitate business growth, Le Jardin Designs recognized the imperative need to collaborate with a professional digital marketing for contractors agency. They sought a partner who could adeptly guide them through the digital landscape, enabling them to tap into a broader customer base.
Our proficiency in Pay-Per-Click Advertising and Landing Page Design positions Le Jardin Designs advantageously in the online realm. With our expertise, they can harness the power to generate more leads, boost sales, and achieve substantial business growth.
The Plan
Once given the green light from Le Jardin Designs, our journey began with extensive Keyword and Negative Keyword Research, which allowed us to precisely target the most relevant audience segments. Leveraging this invaluable data, we then began to design captivating Landing Pages for each of the services Le Jardin Designs wanted to advertise for a more personalized web page experience.
With Google Ads PPC campaigns at the forefront of our approach, we curated compelling ad copy and employed strategic bidding strategies to magnetize high-quality leads.
Set Up
We immediately rolled up our sleeves, delving headfirst into crafting captivating Landing Page Designs tailored to our client’s brand, ensuring an unbeatable user experience that drives engagement and conversions.
With our Landing Pages ready, the focus shifted to our Google Ads campaign for digital marketing for contractors. We meticulously prepared for launch by curating a list of 500+ negative keywords to eliminate irrelevant searches, and we fine-tuned our campaign using a manual bidding strategy.
The Result
Le Jardin Designs soared to new heights with our integrated marketing services. They received a staggering 175% increase in conversion rate, coupled with a steady flow of 20+ high-quality leads per month. Le Jardin Designs achieved an exceptional 163% higher conversion rate compared to the industry standard, underscoring the effectiveness of our collaborative efforts. Together, we crafted a recipe for unrivaled success, delivering outstanding results that set them apart in their market.
How We Did It
Our Google Ads PPC campaign delivered outstanding results for Le Jardin Designs. Through extensive keyword research and ad optimization, we crafted targeted ads that attracted the right audience to their website.
Through engaging visuals, persuasive copy, and user-friendly layouts, we created and optimized web pages for maximum conversions, leading to increased customer engagement and growth in their customer base.
Conversion Tracking
By implementing advanced tracking tools and analytics, we provided Le Jardin Designs with valuable insights into user behavior and optimized their marketing efforts, resulting in enhanced ROI and higher customer retention rates.
Phone Call Tracking
By capturing crucial data like call duration, caller’s location, and the source of the call, we gained valuable insights to who is calling, how long the call was, and what keyword led to the call.
Segmented Audiences
We divided our client’s target audience into distinct groups based on demographics, behaviors, and interests. This allowed us to deliver highly personalized and relevant content to each segment, maximizing engagement and conversions.