Prairie's Hardscape & Design
Landscaping Marketing Agency
About Prairie's Hardscape & Design
Prairie Hardscape & Design specializes in designing and building high-end hardscaping features such as patios, walkways, retaining walls, and outdoor kitchens for residential and commercial properties in the western suburbs of Chicago. Metalogic, a landscaping marketing agency, was hired for their PPC Services, Local SEO, and Landing Page Design. The company’s goal is to create outdoor spaces that are not only visually pleasing but also practical and easy to maintain for their clients. They also offer maintenance services to keep their features in good condition, use high-quality materials such as natural stone, pavers, and wood, and incorporate elements like fire pits, water features, and lighting to enhance the overall look and feel of the space.
Prairie's Hardscape Grossed Over $700,000 In New Revenue In The First Year Of The Campaign
Prairie Hardscape came to us wanting a new website and to expand their services into more affluent areas.
We listened carefully and created a game plan that got them in front of customers that produced their biggest job ever.
Built for B2C Services
At Metalogic Design, we go beyond generating superficial leads. Our focus is on delivering tangible results for B2C service companies — driving qualified engagements that convert to real business impact.
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Honestly, I consider him part of my Team as well, he really cares about our success. As we grow, he will grow with us. I’m excited about the journey and future with Mike and his Team at Metalogic! If you’re looking at Internet Marketing for your business, simply put he’s the best!
Chris Chustz
Owner, Family First Mortgage
Prairie's Hardscape & Design's Journey
The Challenge
Prairie’s Hardscape & Design, a reputable landscaping and hardscape company based in Sugar Grove, IL, aimed to elevate its online presence & its revenue using the strategies of a landscaping marketing agency. They faced the challenge of effectively reaching their local target audience and driving online conversions to boost business growth.
Why Metalogic Was Hired
Recognizing the value of a comprehensive digital marketing strategy, Prairie’s Hardscape & Design partnered with Metalogic Design for our expertise in Landing Page Design, Local SEO, and Google Ads PPC services. They sought a dedicated team that could enhance their online visibility, attract new customers, and ultimately drive significant business growth.
The Plan
In pursuit of Prairie’s Hardscape & Design’s objectives, we devised a customized strategy with a key focus on establishing captivating landing pages to spotlight their exceptional services and engage potential customers effectively. Our dedicated efforts in Local SEO were designed to elevate their prominence in local search results, thereby driving a surge in traffic to their website. Moreover, we meticulously optimized their Google Ads campaigns to precisely target the most relevant local audiences, solidifying our role as their trusted landscaping marketing agency.
Set Up
In partnership with Prairie’s Hardscape & Design, we, as a specialized landscaping marketing agency, gained deep insights into their offerings and market. We created captivating landing pages, optimized for conversions, highlighting their landscaping and hardscape expertise. Our Local SEO strategies, including keyword optimization and local citation management, aimed to boost local search rankings. Simultaneously, our Google Ads experts crafted precise campaigns to attract local customers actively seeking their services.
The Result
The outcomes were exceptional, with Prairie’s Hardscape & Design achieving an impressive $700,000 in new gross revenue during the first year of collaboration. Our strategic Landing Page Design and Local SEO efforts contributed to a remarkable 93% increase in online conversions, indicating a substantial boost in customer engagement and acquisition. Furthermore, our targeted Google Ads PPC campaigns led to a noteworthy 120% increase in mobile traffic, successfully driving potential customers to their website.
Our strategic Landing Page Design, Local SEO, and Google Ads PPC services have played a pivotal role in positioning them as a leading landscaping and hardscape company in Sugar Grove, IL, and driving continuous growth in their customer base and revenue.
How We Did It
Our Google Ads PPC campaign delivered outstanding results for Prairie’s Hardscape & Design. Through extensive keyword research and ad optimization, we crafted targeted ads that attracted the right audience to their website.
Through engaging visuals, persuasive copy, and user-friendly layouts, we created and optimized web pages for maximum conversions, leading to increased customer engagement and growth in their customer base.
Conversion Tracking
By implementing advanced tracking tools and analytics, we provided Prairie’s Hardscape & Design with valuable insights into user behavior and optimized their marketing efforts, resulting in enhanced ROI and higher customer retention rates.
Phone Call Tracking
By capturing crucial data like call duration, caller’s location, and the source of the call, we gained valuable insights to who is calling, how long the call was, and what keyword led to the call.
Segmented Audiences
We divided our client’s target audience into distinct groups based on demographics, behaviors, and interests. This allowed us to deliver highly personalized and relevant content to each segment, maximizing engagement and conversions.