Rickey Heroman's Florist & Gifts
Marketing For Florists
About Rickey Heroman's Florist & Gifts
Located in the heart of Baton Rouge, Rickey Heroman’s was acquired from Marino’s Florist on Oct 1, 2011. Rickey Heroman’s provides customers with the freshest flowers in Baton Rouge that arrive direct from flower growers around the world three times a week. The company was helped by Metalogic Design which implemented PPC Services as part of its marketing for florists strategy, which brought more results than ever before. By targeting the right audience and using effective ad copy, Metalogic Design increased website traffic and conversions for Rickey Heroman’s, leading to higher sales and customer satisfaction.
How We Helped Rickey Heroman's Increase Their Leads By 1,565%
Rickey Heroman’s Florist came to MetaLOGIC after using another marketing agency to manage their Google Ads campaign. They were not satisfied with the return they were getting on their investment and had MetaLOGIC take over.
The rest is history. Take a look at these results!
Built for B2C Services
At Metalogic Design, we go beyond generating superficial leads. Our focus is on delivering tangible results for B2C service companies — driving qualified engagements that convert to real business impact.
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Honestly, I consider him part of my Team as well, he really cares about our success. As we grow, he will grow with us. I’m excited about the journey and future with Mike and his Team at Metalogic! If you’re looking at Internet Marketing for your business, simply put he’s the best!
Chris Chustz
Owner, Family First Mortgage
Rickey Heroman's Journey
The Challenge
Rickey Heroman’s Florist & Gifts, a renowned floral and gifting establishment based in Baton Rouge, LA, faced the challenge of reaching a broader audience and expanding their customer base in a highly competitive market. They sought to elevate their online visibility, increase lead generation, and enhance their return on investment (ROI).
Why Metalogic Was Hired
Recognizing the immense potential of a targeted online advertising strategy for marketing for florists, Rickey Heroman’s Florist & Gifts engaged Metalogic Design for our Google Ads PPC services. They entrusted us with creating impactful PPC campaigns that would not only drive high-quality leads but also increase conversion rates and optimize their advertising budget effectively.
The Plan
To address Rickey Heroman’s Florist & Gifts’ objectives, our team developed a robust Google Ads PPC strategy tailored to their specific needs. Our plan focused on leveraging data-driven insights to target their ideal audience effectively. By utilizing relevant keywords, eye-catching ad creatives, and strategic bidding, we aimed to drive more qualified traffic to their website and increase lead generation.
Set Up
In a collaborative effort with Rickey Heroman’s Florist & Gifts, we engaged in thorough research to identify the most relevant keywords and phrases pertaining to their floral and gifting services, aligning with our expertise in marketing for florists. Our dedicated team expertly crafted persuasive ad copy and designed visually captivating advertisements, all aimed at captivating the attention of potential customers. We meticulously optimized their ad campaigns and continually monitored performance to guarantee optimal results.
The Result
The results were truly exceptional, with Rickey Heroman’s Florist & Gifts experiencing an astounding 1,565% increase in lead generation. Our precisely targeted Google Ads PPC campaigns led to an impressive 283% increase in conversion rates, highlighting the effectiveness of our strategies in driving qualified leads. Moreover, our optimized campaigns resulted in a significant 72% decrease in cost per lead, maximizing their ROI and overall advertising efficiency.
The fruitful collaboration between Rickey Heroman’s Florist & Gifts and Metalogic Design has propelled their online presence to new heights. Our expertly crafted Google Ads PPC services have positioned them as a prominent floral and gifting destination in Baton Rouge, LA, driving substantial lead generation and exceptional business growth.
How We Did It
Phone Call Tracking
By capturing crucial data like call duration, caller’s location, and the source of the call, we gained valuable insights to who is calling, how long the call was, and what keyword led to the call.
Conversion Tracking
By implementing advanced tracking tools and analytics, we provided Rickey Heroman’s Florist & Gifts with valuable insights into user behavior and optimized their marketing efforts, resulting in enhanced ROI and higher customer retention rates.
Segmented Audiences
We divided our client’s target audience into distinct groups based on demographics, behaviors, and interests. This allowed us to deliver highly personalized and relevant content to each segment, maximizing engagement and conversions.
Our Google Ads PPC campaign delivered outstanding results for Rickey Heroman’s Florist & Gifts. Through extensive keyword research and ad optimization, we crafted targeted ads that attracted the right audience to their website.