Azar Eye Clinic
Marketing For Ophthalmologists
About Azar Eye Clinic
Azar Eye Clinic is a respected and well-established eye care clinic based in Lafayette, Louisiana. Founded in 1945, the clinic has provided high-quality eye care services to the local community for over 75 years. Azar Eye Clinic realized the importance of investing in marketing for eye doctors to stay competitive and attract new patients in the digital age. They decided to entrust Metalogic Design with the responsibility of managing their Google Ads and other online campaigns, and the results were truly astounding. Our strategic approach and expertise helped Azar Eye Clinic to increase its online presence, drive highly qualified leads, and convert them into loyal patients.
How We Helped Azar Eye Clinic Achieve A 900% Increase In Conversion Rate
Azar Eye Clinic, a premier eye care facility located in Lafayette, Louisiana, was in search of a digital marketing partner that could help them elevate their online presence and reach new heights of success. In their search, they discovered Metalogic Design, a Google Partner renowned for delivering exceptional results. After an initial consultation with our team, Azar Eye Clinic quickly realized that we were the ideal partner to help them achieve their digital marketing goals.
Built for B2C Services
At Metalogic Design, we go beyond generating superficial leads. Our focus is on delivering tangible results for B2C service companies — driving qualified engagements that convert to real business impact.
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Honestly, I consider him part of my Team as well, he really cares about our success. As we grow, he will grow with us. I’m excited about the journey and future with Mike and his Team at Metalogic! If you’re looking at Internet Marketing for your business, simply put he’s the best!
Chris Chustz
Owner, Family First Mortgage
Azar Eye Clinic's Journey
The Challenge
Azar Eye Clinic, a leading eye care center located in Lafayette, LA, recognized the critical role of effective marketing for ophthalmologists in expanding their online presence and connecting with a broader audience in need of their specialized services. Their primary objective was to elevate lead generation while optimizing the cost per lead, ensuring sustainable and cost-efficient growth strategies.
Why Metalogic Was Hired
In their quest for digital excellence, Azar Eye Clinic partnered with Metalogic Design for our expertise in ophthalmology marketing. They entrusted us with creating a strategic advertising campaign aimed at not only driving substantial leads but also optimizing their advertising spending to maximize return on investment.
The Plan
To address Azar Eye Clinic’s goals, we devised a comprehensive plan focused on leveraging Google Ads to effectively reach potential patients seeking eye care solutions. Our strategy was centered around crafting compelling ad campaigns that resonated with their target audience and encouraged them to take action.
Set Up
In a close collaboration with Azar Eye Clinic, we meticulously developed Google Ads PPC campaigns specifically tailored for ophthalmology marketing. These campaigns were designed to engage potential patients in Lafayette, LA, and the surrounding areas. Our expert team ensured that the ad messaging was not only compelling but also aligned seamlessly with the unique services offered by Azar Eye Clinic, resulting in the generation of valuable leads by driving relevant traffic to their website.
The Result
Through our partnership with Azar Eye Clinic, we achieved remarkable results. Our meticulously crafted Google Ads PPC campaigns led to a significant 450% increase in total leads, a remarkable 900% boost in conversion rates, and an impressive 102% reduction in cost per lead. This collaborative effort between Azar Eye Clinic and Metalogic Design has transformed their online presence and lead generation, making a significant impact in the Lafayette, LA eye care industry.
How We Did It
Our Google Ads PPC campaign delivered outstanding results for Azar Eye Clinic. Through extensive keyword research and ad optimization, we crafted targeted ads that attracted the right audience to their website.
Conversion Tracking
By implementing advanced tracking tools and analytics, we provided Azar Eye Clinic with valuable insights into user behavior and optimized their marketing efforts, resulting in enhanced ROI and higher customer retention rates.
Phone Call Tracking
By capturing crucial data like call duration, caller’s location, and the source of the call, we gained valuable insights to who is calling, how long the call was, and what keyword led to the call.
Segmented Audiences
We divided our client’s target audience into distinct groups based on demographics, behaviors, and interests. This allowed us to deliver highly personalized and relevant content to each segment, maximizing engagement and conversions.