Family First Mortgage
Mortgage Broker Marketing
About Family First Mortgage
Family First Mortgage is a locally owned and operated company committed to providing top-notch financial services to families and businesses in Louisiana. Recognizing the need for a change in the traditional methods of generating business in the mortgage industry, Family First Mortgage decided to take control of its online presence and hired our mortgage broker marketing agency to revamp its mortgage lead generation strategy.
Our agency was brought on board to help Family First Mortgage re-evaluate and improve its online approach, as the previous agency’s efforts had not produced the desired results. By combining PPC Marketing, Reputation Management, and Landing Page Design, we were able to drive more leads and increase the company’s online visibility.
Through our collaboration with Family First Mortgage, we have established them as one of Louisiana’s top full-service mortgage brokers. We are proud to have played a role in their continued success.
Family First Mortgage Saw A +2,000% Increase In Conversions
Our partnership with Family First Mortgage brought about an extraordinary transformation. Through our strategic approach to mortgage broker marketing, combining Google Ads PPC and Landing Page Design, we delivered exceptional results, with an astonishing +2,000% increase in conversions. This remarkable surge in conversions is a testament to our unwavering dedication to driving meaningful outcomes and propelling businesses in the mortgage industry to new heights.
Built for B2C Services
At Metalogic Design, we go beyond generating superficial leads. Our focus is on delivering tangible results for B2C service companies — driving qualified engagements that convert to real business impact.
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Honestly, I consider him part of my Team as well, he really cares about our success. As we grow, he will grow with us. I’m excited about the journey and future with Mike and his Team at Metalogic! If you’re looking at Internet Marketing for your business, simply put he’s the best!
Chris Chustz
Owner, Family First Mortgage
Family First Mortgage's Journey
The Challenge
Family First Mortgage, a prominent mortgage broker located in Lafayette, LA, faced the challenge of standing out in a competitive industry and effectively connecting with potential clients seeking mortgage solutions. They aimed to increase their lead generation while optimizing their cost per lead to ensure sustainable growth.
Why Metalogic Was Hired
In their pursuit of a comprehensive online strategy, Family First Mortgage partnered with Metalogic Design, harnessing our expertise in mortgage broker marketing. They entrusted us to create tailored campaigns, encompassing Google Ads PPC, Landing Page Design, and Reputation Management. These campaigns were meticulously designed not only to generate substantial leads but also to elevate their overall online reputation and optimize their advertising spend.
The Plan
To address Family First Mortgage’s goals, we developed a strategic plan that combined our Google Ads PPC, Landing Page Design, and Reputation Management services. Our strategy was focused on effectively reaching potential clients actively seeking mortgage solutions and delivering a seamless and engaging user experience.
Set Up
Working closely with Family First Mortgage, we designed targeted Google Ads PPC campaigns to connect with their target audience and maximize lead generation. Our team created compelling landing pages that effectively showcased Family First Mortgage’s mortgage offerings, encouraging visitors to take action. Additionally, our Reputation Management techniques were implemented to enhance their online credibility and foster trust among potential clients.
The Result
The outcomes are remarkable! Family First Mortgage achieved a 489% increase in conversion rate through our Google Ads PPC campaigns. Our expertly crafted Landing Page Design resulted in an impressive 2015% rise in total leads, a testament to our user-centric approach. Moreover, our Reputation Management efforts led to a significant 54% reduction in cost per lead, optimizing their advertising budget. Our partnership with Family First Mortgage stands as a transformative success, propelling them to industry leadership through our strategic Google Ads PPC, Landing Page Design, and Reputation Management services.
How We Did It
Our Google Ads PPC campaign delivered outstanding results for Family First Mortgage. Through extensive keyword research and ad optimization, we crafted targeted ads that attracted the right audience to their website.
Segmented Audiences
Conversion Tracking
By implementing advanced tracking tools and analytics, we provided Family First Mortage with valuable insights into user behavior and optimized their marketing efforts, resulting in enhanced ROI and higher customer retention rates.
Phone Call Tracking
By capturing crucial data like call duration, caller’s location, and the source of the call, we gained valuable insights to who is calling, how long the call was, and what keyword led to the call.