Blase Inzina
Personal Injury Lawyer Marketing
About Blase Inzina Injury Attorneys
Blase Inzina, a personal injury law firm located in Lafayette, Louisiana, founded in 2016, specializes in representing injured maritime workers, truck and car accident victims, and those harmed by the negligence of others. The firm, headed by attorney Blase Inzina, is dedicated to achieving favorable outcomes for clients and securing total compensation for their injuries and losses. To enhance its personal injury marketing efforts, the firm enlisted the expertise of Metalogic Design, which provided PPC services, Landing Page Design, and Google Local Service Ads. These strategies have helped the firm reach a wider audience of potential clients seeking compensation.
How We Helped Blase Inzina Increase Their Conversions By 400%
Blase Inzina, a personal injury attorney, was searching for a marketing agency to help grow his law practice. He searched for firms that specialized in digital marketing for legal services and found MetaLOGIC. After an initial consultation, he decided to partner with them to handle his Google Ads and Landing Page Design. With their help, Blase was able to reach more potential clients and increase the visibility of his law practice.
Built for B2C Services
At Metalogic Design, we go beyond generating superficial leads. Our focus is on delivering tangible results for B2C service companies — driving qualified engagements that convert to real business impact.
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Honestly, I consider him part of my Team as well, he really cares about our success. As we grow, he will grow with us. I’m excited about the journey and future with Mike and his Team at Metalogic! If you’re looking at Internet Marketing for your business, simply put he’s the best!
Chris Chustz
Owner, Family First Mortgage
Blaze Inzina's Journey
The Challenge
Blaze Inzina, a distinguished team of Personal Injury Attorneys based in Lafayette, LA, sought to expand their online reach and attract more clients seeking legal representation. They faced the challenge of standing out in a competitive legal landscape and needed a strategic approach to increase their lead generation and conversion rates.
Why Metalogic Was Hired
Blaze Inzina, acknowledging the demand for expert guidance in personal injury marketing, sought out Metalogic Design for our specialized Landing Page Design and Google Ads PPC services. They recognized the significance of teaming up with experts capable of crafting impactful landing pages and devising effective Google Ads campaigns customized to their legal services.
The Plan
To achieve Blaze Inzina’s objectives, we devised a customized plan that involved creating compelling landing pages to showcase their expertise and optimize their Google Ads campaigns to target their ideal audience effectively. Our goal was to drive qualified leads to their landing pages and enhance their overall conversion rate.
Set Up
Our team of skilled designers and digital marketing experts collaborated closely with Blaze Inzina to understand their unique value proposition and target audience. Armed with this insight, we designed visually appealing and conversion-focused landing pages that conveyed their professionalism and dedication to their clients. Simultaneously, we set up and optimized their Google Ads campaigns, ensuring they reach the right audience at the right time.
The Result
Blaze Inzina witnessed a staggering 400% increase in lead generation, demonstrating the immense success of our collaborative efforts. Moreover, our carefully crafted landing pages and optimized Google Ads campaign led to an impressive 98.49% better conversion rate than the industry standard, showcasing the effectiveness of our digital marketing strategy. With a remarkable conversion rate of 11.76%, Blaze Inzina solidified their online presence and continued to attract potential clients seeking expert legal representation.
The successful partnership between Blaze Inzina and Metalogic Design has enabled the law firm to achieve unprecedented growth in their online presence and lead generation. Our strategic Landing Page Design and Google Ads PPC services have not only increased their reach but also established Blaze Inzina as a reputable and sought-after legal team in Lafayette, LA.
How We Did It
Our Google Ads PPC campaign delivered outstanding results for Blaze Inzina Injury Attorneys. Through extensive keyword research and ad optimization, we crafted targeted ads that attracted the right audience to their website.
Through engaging visuals, persuasive copy, and user-friendly layouts, we created and optimized landing pages for maximum conversions, leading to increased customer engagement and growth in their customer base.
Conversion Tracking
By implementing advanced tracking tools and analytics, we provided Blaze Inzina Injury Attorneys with valuable insights into user behavior and optimized their marketing efforts, resulting in enhanced ROI and higher customer retention rates.
Phone Call Tracking
By capturing crucial data like call duration, caller’s location, and the source of the call, we gained valuable insights to who is calling, how long the call was, and what keyword led to the call.
Segmented Audiences
We divided our client’s target audience into distinct groups based on demographics, behaviors, and interests. This allowed us to deliver highly personalized and relevant content to each segment, maximizing engagement and conversions.