Le Jardin Pools
Pool Company Marketing
About Le Jardin Pools
Le Jardin Pools is a premier provider of exceptional pool cleaning and repair services in the Acadiana region. As an up-and-coming company with a rapidly approaching pool season, they needed to generate business and establish their presence in the market quickly. Recognizing the importance of a strong online presence, Le Jardin Pools turned to the experts at Metalogic Design.
See How Our Pool Service Marketing Generates 35+ Leads A Month
Discover the powerful impact of our pool company marketing strategies that consistently generate over 35 high-quality leads each month for our valued clients. Through expertly crafted landing pages, strategic Google Ads PPC campaigns, and a data-driven approach, we drive impressive results that translate into increased business opportunities and revenue growth. Witness firsthand how our tailored digital marketing solutions can revolutionize your pool service business, attracting the right customers and propelling your success to new heights.
Built for B2C Services
At Metalogic Design, we go beyond generating superficial leads. Our focus is on delivering tangible results for B2C service companies — driving qualified engagements that convert to real business impact.
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Honestly, I consider him part of my Team as well, he really cares about our success. As we grow, he will grow with us. I’m excited about the journey and future with Mike and his Team at Metalogic! If you’re looking at Internet Marketing for your business, simply put he’s the best!
Chris Chustz
Owner, Family First Mortgage
Le Jardin Pools' Journey
The Challenge
Le Jardin Pools, a premier pool maintenance company in Lafayette, LA, faced the challenge of attracting more qualified leads and increasing their online visibility in a highly competitive market. Seeking to maximize their digital marketing efforts, they looked for a trusted partner to elevate their online presence and drive substantial results.
Why Metalogic Was Hired
Being a brand new company, Le Jardin Pools recognized the need for expert assistance in landing page design and Google Ads PPC to effectively reach their target audience. After evaluating several options, they chose Metalogic Design as their digital marketing agency partner, impressed by our successful track record and commitment to delivering exceptional results.
The Plan
In close collaboration with Le Jardin Pools, we devised a comprehensive plan to transform their pool company marketing strategy. Our focus was on crafting a high-converting landing page design that effectively communicated the unique value of their pool maintenance services. Simultaneously, our Google Ads PPC experts tailored targeted campaigns to attract potential customers actively searching for pool maintenance solutions in the Lafayette area.
Set Up
With a strategic approach, our team crafted a captivating and user-friendly landing page that resonated with Le Jardin Pools’ brand identity. We ensured that the landing page was optimized for conversions, leading visitors to take action and inquire about their services. Meanwhile, our Google Ads PPC team set up targeted campaigns, selecting relevant keywords and ad formats to attract the right audience.
The Result
Le Jardin Pools witnessed a remarkable increase in their lead generation efforts. The high-converting landing page, combined with the well-crafted Google Ads PPC campaigns, attracted over 35 qualified leads per month. Furthermore, the data-driven approach to PPC advertising resulted in a remarkable 500% increase in conversions and an impressive 160% ROI in the very first month of the campaign.
The collaboration between Le Jardin Pools and Metalogic Design led to remarkable growth, enabling them to dominate the pool maintenance market in Lafayette, LA, and achieve a higher level of success in their business endeavors.
How We Did It
Our Google Ads PPC campaign delivered outstanding results for Le Jardin Pools. Through extensive keyword research and ad optimization, we crafted targeted ads that attracted the right audience to their website.
Through engaging visuals, persuasive copy, and user-friendly layouts, we created and optimized web pages for maximum conversions, leading to increased customer engagement and growth in their customer base.
Conversion Tracking
By implementing advanced tracking tools and analytics, we provided Le Jardin Pools with valuable insights into user behavior and optimized their marketing efforts, resulting in enhanced ROI and higher customer retention rates.
Phone Call Tracking
By capturing crucial data like call duration, caller’s location, and the source of the call, we gained valuable insights to who is calling, how long the call was, and what keyword led to the call.
Segmented Audiences
We divided our client’s target audience into distinct groups based on demographics, behaviors, and interests. This allowed us to deliver highly personalized and relevant content to each segment, maximizing engagement and conversions.