Under Pressure
Pressure Washing Marketing
About Under Pressure
Under Pressure is a commercial pressure washing company and parking lot striping service that has built a reputation for exceptional workmanship and unparalleled customer service in Lafayette, Louisiana, and the surrounding areas for over 20 years. Recognizing the importance of a strong online presence and effective digital marketing techniques, they partnered with MetaLOGIC Design to elevate their business.
How We Helped Under Pressure Achieve A 330% Increase In Leads
Under Pressure understood the significance of having a robust online presence to connect with new customers and expand their business. Partnering with MetaLOGIC Design, they leveraged our expertise in Google Ads PPC, website design, and paid advertising to enhance their digital footprint and engage their target audience more effectively.
Built for B2C Services
At Metalogic Design, we go beyond generating superficial leads. Our focus is on delivering tangible results for B2C service companies — driving qualified engagements that convert to real business impact.
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Honestly, I consider him part of my Team as well, he really cares about our success. As we grow, he will grow with us. I’m excited about the journey and future with Mike and his Team at Metalogic! If you’re looking at Internet Marketing for your business, simply put he’s the best!
Chris Chustz
Owner, Family First Mortgage
Under Pressure's Journey
The Challenge
Under Pressure, a thriving pressure washing business based in Lafayette, LA, aimed to expand their online presence and amplify their customer base. They sought to generate more leads while increasing engagement and brand visibility within their local market.
Why Metalogic Was Hired
Recognizing the power of pressure washing marketing, Under Pressure partnered with MetaLOGIC Design to leverage our expertise in creating impactful online campaigns. They entrusted us with their Google Ads PPC, website design, and social media ads services to achieve their growth goals.
The Plan
Our collaborative approach began with devising a comprehensive strategy to harness the potential of Google Ads PPC, website design, and social media ads. By aligning our efforts with Under Pressure’s unique services and target audience, we aimed to craft campaigns that would effectively capture attention and drive engagement.
Set Up
Working closely with Under Pressure, our team crafted targeted Google Ads PPC campaigns that highlighted their pressure washing services. Additionally, we revamped their website to provide a seamless user experience that effectively showcased their services. Simultaneously, our social media ads were designed to engage and entice the local community.
The Result
Our partnership with Under Pressure yielded remarkable outcomes. Our strategic Google Ads PPC campaigns achieved a 330% increase in leads and a 200% boost in click-through rate. Additionally, our social media ads garnered a substantial 27.5 thousand impressions. This collaboration underscores our commitment to Under Pressure’s online growth, lead generation, and local market presence through Google Ads PPC, website design, and social media ads services.
How We Did It
Our Google Ads PPC campaign delivered outstanding results for Under Pressure. Through extensive keyword research and ad optimization, we crafted targeted ads that attracted the right audience to their website.
Through captivating visuals, persuasive content, and intuitive layouts, we created an immersive digital experience for Under Pressure that resonates with their audience, driving increased customer engagement and fostering business growth.
Conversion Tracking
By implementing advanced tracking tools and analytics, we provided Under Pressure with valuable insights into user behavior and optimized their marketing efforts, resulting in enhanced ROI and higher customer retention rates.
Through a strategic local SEO approach, we optimized Under Pressure’s online presence to rank higher in local search results. This involved keyword research, on-page optimization, and local citation management to improve their visibility to local audiences.
Segmented Audiences
We divided our client’s target audience into distinct groups based on demographics, behaviors, and interests. This allowed us to deliver highly personalized and relevant content to each segment, maximizing engagement and conversions.