Vita Pure
Service Company Marketing
About Vita Pure
Vita-Pure is a water treatment equipment provider that serves the Acadiana region of Louisiana. They offer customized services to help customers improve and maintain their water systems, including water filtration systems, water softeners, and reverse osmosis systems. With over 10,000 units sold and serviced in Southwest Louisiana, Vita-Pure has a proven track record in the service industry.
Vita Pure Has Received 500+ Leads & A 72% Jump In Website Traffic
We often hear clients express the need for a predictable and scalable method to generate leads independently, without solely depending on client referrals. This case study showcases our effective marketing approach to generating leads using our service company marketing strategy, which combines our Google Ads PPC Service with custom landing page design.
Built for B2C Services
At Metalogic Design, we go beyond generating superficial leads. Our focus is on delivering tangible results for B2C service companies — driving qualified engagements that convert to real business impact.
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Honestly, I consider him part of my Team as well, he really cares about our success. As we grow, he will grow with us. I’m excited about the journey and future with Mike and his Team at Metalogic! If you’re looking at Internet Marketing for your business, simply put he’s the best!
Chris Chustz
Owner, Family First Mortgage
Vita Pure's Journey
The Challenge
Vita Pure, a prominent water treatment equipment provider based in Lafayette, LA, sought to elevate their brand visibility and increase lead generation in a competitive market. They faced the challenge of reaching their target market effectively and showcasing the superior quality of their products and services offered.
Why Metalogic Was Hired
Recognizing the need for a comprehensive online strategy, Vita Pure turned to Metalogic Design for our expertise in Google Ads PPC, Landing Page Design, and Reputation Management. They trusted our team to craft tailored campaigns that would not only drive valuable leads but also enhance their overall online reputation and organic traffic.
The Plan
In response to Vita Pure’s distinct objectives, we formulated a comprehensive strategy that encompassed our expertise in marketing a service business, including Google Ads PPC, landing page design, and reputation management services. Our strategic approach was designed to reach potential customers actively searching for water treatment solutions and provide them with a seamless user experience.
Set Up
Working in close collaboration with Vita Pure, we crafted highly targeted Google Ads PPC campaigns to reach their ideal audience and maximize lead generation. Our team designed captivating and conversion-focused landing pages that highlighted Vita Pure’s exceptional products and services, encouraging visitors to take action. Additionally, we implemented reputation management techniques to enhance their online credibility and foster trust among potential customers.
The Result
The results were nothing short of outstanding, with Vita Pure witnessing a remarkable 500+ leads generated from our expertly crafted Google Ads PPC campaigns. The implementation of our tailored Landing Page Design led to a substantial 72% increase in organic traffic, reflecting the success of our engaging user experiences. Furthermore, our Reputation Management efforts resulted in a phenomenal 200% increase in Thank You page visits, reinforcing Vita Pure’s reputation as a trusted water treatment equipment provider.
The collaboration between Vita Pure and Metalogic Design has proven to be a resounding success, elevating their brand recognition and establishing them as a leading force in the water treatment industry.
How We Did It
Our Google Ads PPC campaign delivered outstanding results for Vita Pure. Through extensive keyword research and ad optimization, we crafted targeted ads that attracted the right audience to their website.
Through engaging visuals, persuasive copy, and user-friendly layouts, we created and optimized landing pages for maximum conversions, leading to increased customer engagement and growth in their customer base.
Conversion Tracking
By implementing advanced tracking tools and analytics, we provided Vita Pure with valuable insights into user behavior and optimized their marketing efforts, resulting in enhanced ROI and higher customer retention rates.
Phone Call Tracking
By capturing crucial data like call duration, caller’s location, and the source of the call, we gained valuable insights to who is calling, how long the call was, and what keyword led to the call.
Reputation Management played a pivotal role in Vita Pure’s success. With our strategic approach, we curated a strong online presence resulting in am increase in Google reviews.