B Haney & Sons Tree Service - Now Davey Tree Service
Tree Service Lead Generation
About B Haney & Sons Tree Service
B Haney & Sons was a tree service company with over 75 years of experience in the Western suburbs of Chicago and had been utilizing the services of a national marketing firm for their tree service marketing on Google to generate leads, but, despite the significant investment made by B Haney & Sons and the efforts of the national firm, the results were not up to their expectations. They were not getting the qualified leads they were looking for, and communication with the agency was lacking.
Recognizing the need for a change, B Haney & Sons reached out to our agency for a more effective solution. With our extensive experience in online marketing and lead generation, we developed a comprehensive tree service marketing strategy using Google Local Service Ads, PPC Marketing, and Landing Page Design to help B Haney & Sons achieve their goals.
How B. Haney & Sons Generated 60+ Tree Service Leads / Month From Our PPC Services
Through our expertly crafted Pay-Per-Click (PPC) campaigns, we strategically targeted relevant keywords and optimized ad placements to attract potential customers actively seeking tree care services. By leveraging data-driven insights and continuous campaign refinements, B. Haney & Sons witnessed an impressive influx of over 60 leads per month, driving substantial growth and revenue for their business that eventually led them to being acquired by Davey Tree Service.
Built for B2C Services
At Metalogic Design, we go beyond generating superficial leads. Our focus is on delivering tangible results for B2C service companies — driving qualified engagements that convert to real business impact.
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Honestly, I consider him part of my Team as well, he really cares about our success. As we grow, he will grow with us. I’m excited about the journey and future with Mike and his Team at Metalogic! If you’re looking at Internet Marketing for your business, simply put he’s the best!
Chris Chustz
Owner, Family First Mortgage
B Haney & Sons Tree Service's Journey
The Challenge
B Haney & Sons Tree Service, a prominent tree care company based in Lombard, IL since 1940, aspired to expand its local reach and elevate its brand presence. They faced the challenge of effectively reaching potential customers, boosting sales opportunities, and achieving significant growth within a competitive industry.
Why Metalogic Was Hired
B Haney & Sons Tree Service, understanding the importance of a holistic digital marketing strategy, partnered with Metalogic Design for our specialized services in Landing Page Design, Google Local Service Ads, and Google Ads PPC. Their goal was to secure a reliable ally to bolster their online presence, capture a greater share of local customers, and generate high-quality tree service leads with exceptional returns on investment.
The Plan
To address B Haney & Sons Tree Service’s objectives, we crafted a strategic plan centered on creating compelling landing pages that showcased their expertise in tree services. Leveraging Google Local Service Ads, we aimed to increase their visibility in local search results, connecting them with potential customers seeking tree care solutions in Lombard, IL. Our Google Ads PPC strategies were designed to reach a broader audience, maximizing their digital reach and generating quality leads.
Set Up
Through close collaboration with B Haney & Sons Tree Service, we gained invaluable insights into their unique offerings and their target audience. Our team then began to create conversion-focused landing pages for each service B Haney & Sons provided as well as a Google Ads & Google Local Service Ads campaign to capture the attention of potential customers actively seeking tree care solutions.
The Result
The results exceeded expectations as B Haney & Sons Tree Service achieved a remarkable $500,000 in sales opportunities within the first year. Our strategic Landing Page Design, Google Local Service Ads, and Google Ads PPC services played a pivotal role in securing $150,000 in new business during the same period, signifying substantial growth and success. The collaboration delivered an exceptional 700% return on investment, showcasing the significant impact of our digital marketing efforts on their business growth.
The partnership between B Haney & Sons Tree Service and Metalogic Design had been a resounding success, culminating in their acquisition by the prestigious national brand Davey Tree Service.
How We Did It
Our Google Ads PPC campaign for tree service lead generation delivered outstanding results for B Haney & Sons. Through extensive keyword research and ad optimization, we crafted targeted ads that attracted the right audience to their website.
Through engaging visuals, persuasive copy, and user-friendly layouts, we created and optimized landing pages for maximum conversions, leading to increased customer engagement and growth in their customer base.
Conversion Tracking
By implementing advanced tracking tools and analytics, we provided B Haney & Sons with valuable insights into user behavior and optimized their marketing efforts, resulting in enhanced ROI and higher customer retention rates.
Phone Call Tracking
By capturing crucial data like call duration, caller’s location, and the source of the call, we gained valuable insights to who is calling, how long the call was, and what keyword led to the call.
We strategically optimized their Local Service Ads, positioning B Haney & Sons as a top choice for tree care in Lombard, IL. When customers in the area searched for tree services, their ads appeared, generating valuable leads.